My Athlete Profile is evolving the way your sporting community connects. By seamlessly connecting Athletes, Coaches, Clubs and other Industry professionals, we make communication, player registration payments and athlete educational material more accessible and streamlined, opening up more possibilities for the sporting community to benefit from each other’s services.

From our founding in 2014 to our current expansive member database, My Athlete Profile's rapidly expanding global presence continues to bring the sporting community together.


Michael is a former professional soccer player and Australian Olympian. Michael has always had a passion for guiding and inspiring young athletes reach their full potential as a result of his professional sporting experience. There is no challenge that can’t be overcome without hard work, dedication and the right mindset.

Leanne Whitfield Director

Leanne joins the My Athlete Profile team after a career in high level business strategy for some of Australia’s largest ASX listed companies. Leanne has a Bachelor of Business majoring in International Business, minoring in Advanced Strategic Management, is qualified as a Financial Planner and has studied Italian Language. Leanne and Michael built My Athlete Profile from the ground up to open communication between agents, scouts, athletes and grassroots clubs. Most of all, their goal is to assist athletes to be discovered, provide them with high level nutrition, sports psychology, pharmacy and strength and conditioning education that professional athletes receive. They work with grassroots clubs to increase their revenue by adopting efficient information technology solutions and tracking of player data.


An active problem solver and leader. Scot has been a part of My Athlete Profile from ground zero and has been instrumental in its growth from an idea to a successful business. A Graduate of Business Law, Scot’s leadership, organisation and motivational skills have proven to be crucial to the success of My Athlete Profile and will continue to play an integral part in years to come. If not in the office, Scot can be found playing football at a semi-professional level which is no doubt where he developed his valuable attributes that he puts too good use at My Athlete Profile on a day to day basis.

Michelle Reeves BRAND ADVISOR

Michelle has built a successful career in sports and entertainment. Following her mantra “if you want to discover new oceans you must be prepared to lose sight of the shore,” she left Australia in 2001 to continue to build her career. For the next 13 years she worked on iconic properties including the Olympic Games, Major League Baseball, PGA, and for global companies such as McCann Erickson, Gap Inc, and IMG. Michelle is also founder and owner of David Family Wines and partner in the I Know The Wine Maker.

Lisa Middleton Advanced Sports Dietician

Lisa Middleton is one of Australia’s most experienced Sports Dietitians. She joins the My Athlete Profile team to give athletes the best nutritional advice as a blogger and article writer. Lisa has spent over 15 years advising some of the nation’s most elite athletes and teams across a range of sports including VIS athletes, the Essendon, Hawthorn and St Kilda AFL Football clubs, Melbourne Vixens Netball, Melbourne Storm Rugby League and Melbourne Victory Football clubs throughout grand final and premiership years. Lisa currently works with Melbourne United Basketball Club, provides private consulting at Lifecare Ashburton Sports Medicine Centre and teaches sports nutrition at Victoria University. Lisa has also lectured at Deakin University and is the past President of Sports Dietitians Australia. Lisa is an author, a speaker and provides regular media comment. Her qualifications include a Bachelor of Applied Science in Human Movement, a Masters degree in Nutrition and Dietetics, a Graduate Certificate of Sports Nutrition and Certificate IV in Fitness.


BA Sc (Psych.), PG Dip (Psych), MPsych (Sport. & Ex.). Jon joins the My Athlete Profile team to help up and coming athletes tackle the big issues as a blogger and article writer. Jon is a fully registered psychologist with the Psychology Board of Australia and a member of the Australian Psychological Society (APS) and the College of Sport and Exercise Psychologists (CoSEP). He is currently working with the National Official Scholarship Program delivering well-being and performance enhancement services to the next tier of Australia’s top sporting officials. He does a similar role with the NAB Australian Football League (AFL) Development Program preparing the next tier of players for the AFL Draft. He also works with several Queensland Academy of Sport (QAS) programs including Golf, Sailing, Swimming and BMX. Jon also delivers well-being services for the Football Federation of Australia (FFA) within their Referees Performance and Well-being Program. Jon has previously worked with the Gold Coast Suns Football Club (GCFC) delivering performance and well-being services over two premiership seasons as well as several Australian Institute of Sport (AIS) programs. Jon also works with individual clients within several elite and professional sports developing psychological strategies to enhance performance in competition. He also works with developing athletes looking to enhance the mental aspects of their performance.


Steve joins the My Athlete Profile team to give up to date fitness information to athletes as a blogger and article writer. Steve has been involved in competitive sport (track and field) from an early age. He is a former state athletics representative and has won multiple medals in both China and Australia. Steve believes that fitness is for anyone at any age in any lifestyle. He is determined and passionate to help his clients to reach their health and fitness goals in life and has achieved unparalleled results with many different type of clients over the years. Steve has a clear understanding of the high standards expected within elite personal training. He has experience with a dynamic range of abilities and conditions. As such, he specialised in weight loss, strength and conditioning and specific sports training. Steve has developed into a well-rounded training professional who excels in delivering results orientated, motivating, energetic and educative sessions.


Vijay joins the My Athlete Profile team to answer general pharmacy questions for athletes as a blogger and article writer. Vijay is a practicing Pharmacist who’s experience extends from pharmacy management, practicing as a consultant clinical pharmacist and as a mentor/tutor for intern pharmacists. Vijay currently performs home medication reviews across South-East Queensland and as a pharmacist working in the retail sector. Vijay strives to achieve best clinical and health care outcomes for his patients and finds reward in applying a holistic approach with the view of achieving patient recovery and improved quality of life. He is an avid sporting fan, and has a rigorous fitness regime. His qualifications include a Bachelor of Pharmaceutical Science, a Master of Pharmacy and Accreditation with the Australian Association of Consultant Pharmacy.


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